https://www.asandino.work/new-cover-page daily 1.0 2025-03-13 https://www.asandino.work/no-bs-skincare daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585699197523-P5YJNINJWHZ3J8ZKIFBI/gwp-sms.PNG No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585699249857-P22TA57PCHBRLXLXMRHN/coq10-launch-push.PNG No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585510385718-BL8FRWPD6P15MCRXOJ53/bogo+%282%29.PNG No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585521672299-RXMCHNVD0M7YAHO01259/cgallenge1.PNG No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585521701944-B6SMVMPD05LDDOFW0OQ3/challenge2.PNG No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585523920226-LL717XSCK88VXQF4I7AY/live-no-bs-skin-care-Eye_Cream_M2.png No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585699475973-Y13HEPUIO3NZU9VQY1QM/br2.PNG No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585365852866-H71AAB1X5SUY5DOLCHGN/blog.PNG No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/4e6ffd4c-7e0b-4471-a22d-b2fdc23e36e7/lia-recc.PNG No B.S. Skincare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585523854655-CLP9PPRJBWAW4VCZQ8AD/NoBS_CaffeineEyeCream_1620x1215_03.jpg No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585527608570-0WIWW3PLKPIF2MKF41B7/image-asset.png No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585365615472-V8EAHPI8SE34M7JYWUGN/NoBS_EyeCream_Insta_1.jpg No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585522310205-WANZDQB2V91X11N5R05S/web+-+home.png No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585522813253-PEMKXBT0518U18EDNZK4/social.png No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585527588406-QYLLIOVLH8N7GS0Q9JEQ/coq101.PNG No B.S. Skincare https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585522384153-X6KTCKCXBOSP00BD8YFY/web+-+prod.png No B.S. Skincare https://www.asandino.work/portfolio-2 daily 0.75 2025-03-17 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585367654792-YP6XYOIW3567TA5WEFRO/download.png Professional Portfolio Mia Del Mar is a skincare and color cosmetics brand made for Latinas, by Latinas. Contributions: Content (blog and website) Product copy SEO https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585368106642-UAFZGYQNCKPKX8JQFTH3/059a2514b99c1b726a4161ae54441eb1.jpg Professional Portfolio https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585368174182-7KX3NA701EKFAAFT30NU/fastpbx-squarelogo-1446480764883.png Professional Portfolio https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/5192b11a-0048-49de-93d7-6d44eb0c83e0/SH_Final_logo_BW_WHITE-scaled.jpg.optimal.jpg Professional Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/a6b8324d-c0a4-476d-adc7-5aa454591490/Thrivedx-Logo.png Professional Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1586533299111-NNE1P39X2AP2S0M9G84U/rejuvenate+logo.jpg Professional Portfolio https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585366961895-3H48XW33WW4ETFC6Z5YO/No-BS-Skin-Care-logo_240x.jpg Professional Portfolio No B.S. Skincare is a vegan and cruelty-free Direct to Consumer brand offering accessible products with clean, potent ingredients. Contributions: Content (blog, landing pages and website) Email marketing Ad copy Product copy Social media marketing Digital marketing Design SEO https://www.asandino.work/disfrutar-magazine daily 0.75 2020-03-30 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585526483056-3UKGUM8VJA9FAGW0YP3X/argentina.PNG Disfrutar Magazine https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585449169205-PLNZANA5O865PAM76YOO/DM_mexico.PNG Disfrutar Magazine https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585369394475-K64RF56J53K74DVW5NF1/image-asset.png Disfrutar Magazine https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585449140898-6QEFK0R2Y5N80U7YBPML/DM_dominicanrepublic.PNG Disfrutar Magazine https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585527002098-QJ2JAI8OHD8XGS1FODR8/mexico.PNG Disfrutar Magazine https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585526673657-WIQE5H29ARILZNLL0CCA/dominican.PNG Disfrutar Magazine https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585369326618-A51KY12FRC63IEQSPT99/DM_argentina.PNG Disfrutar Magazine https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585526818571-FINUWM8369UW75FUKIDI/cuba.PNG Disfrutar Magazine https://www.asandino.work/no-bs-social daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585427252340-5M07G1BEXZN98N9SUD02/caffeine+eye+cream+quote No B.S. Skincare - Social Media Customer Review Designed with Canva | Caption Writing | Engagement https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585427100006-SAAPBLEDMF7HLA91DYJE/CoQ10+mini No B.S. Skincare - Social Media Product Education Texture placement | Creative Direction | Caption writing | Engagement https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585426566981-M1YT64K9GKDKOY2TLGGI/starter+kit+trio No B.S. Skincare - Social Media https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585426891683-QMCDW860Z4VDOTC88HXJ/HA+feature No B.S. Skincare - Social Media Press Feature Designed with Canva | Caption writing | Engagement https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585426436965-826URNB1MYOA14UXZYN5/Trio+Ad No B.S. Skincare - Social Media https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585427725383-RA0E9EHVLQQ4UHM0UY77/HA+feature No B.S. Skincare - Social Media Product Education Creative Direction | Engagement https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585426705943-Y2MI8PE04E6B4PYB7VSL/patches+launch No B.S. Skincare - Social Media New product launch Concept | Creative Direction | Photography | Caption writing | Design copy https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585426397982-KLKHLNZ0DTIA6PMLDCWL/Trio+Starter+Kit+1 No B.S. Skincare - Social Media https://www.asandino.work/no-bs-email daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585431126412-IP2HDCOY5FAW4KSZY5OV/coq10+wait+list No B.S. - Email Concept | Email Design | Testing | GIF created by team designer Open rate: 28.82% Click through rate: 2.56% Revenue: $1044.25 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585430409597-ALEKTWFB7CMW4LGFIZ6W/email+2.PNG No B.S. - Email Concept | Copywriting | Email Design | Testing Open rate: 20.6% Click through rate: 2.64% Revenue: $1230.00 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585430008348-4NTVPC953G4PPGRMGPHC/email+1.PNG No B.S. - Email Copywriting | Testing Open rate: 20.25% Click through rate: 2.71% Revenue: $1640.75 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585437584175-K75SZGS9CUCB8AW2V1X0/VIP+offer No B.S. - Email Concept | Email Design | Copywriting | Testing Open rate: 27.99% Click through rate: 6.7% Revenue: $2704.40 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585430785664-RN0YYB41VZL6EW5LVG3Y/email+3.PNG No B.S. - Email Concept | Copywriting | Email Design | Testing | Graphic artwork by team designer Open rate: 25.61% Click through rate: 2.17% Revenue: $3004.00 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585438178276-LM3ZIPITOL2TFCQITLAW/email+6.PNG No B.S. - Email Concept | Designed with Canva | Email Design | Copywriting | Testing Open rate: 21.17% Click through rate: 1.14% Revenue: $821 https://www.asandino.work/no-bs-content daily 0.75 2021-12-16 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585440548003-J3AOHR6S4EIP21VD4RKH/NORMAL.PNG No BS - Content https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585441396919-P62X39ICVSQEL451DDDS/60.PNG No BS - Content READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585440006787-K75AWGUU6GBL79PHTCAP/blog+post+1.PNG No BS - Content READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585439823316-P4E5KDN3V9CCNKAUGJ9Y/BLOG+POST+4.PNG No BS - 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Content READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585441287852-Z6VR9ACX7PPEXBGI3TXK/20.PNG No BS - Content READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585440398969-J2VD3YIQO7QPSXVVJBVC/DRY.PNG No BS - Content https://www.asandino.work/mia-blog daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585519749779-G4OG38T4OQEM3BXNH8IF/omg2.PNG Mia - blog https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585448551110-P3M4QQ4L5PUV6CB24JMI/MIA5.PNG Mia - blog READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585448715013-Q77PCF5VIJFDJAY82BA7/MIA6.PNG Mia - blog READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585447421608-3SPZ8VXNL2XBA5F078E1/mia3.PNG Mia - blog READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585447180959-5AVGAMC940QL9DXM9M1C/mia2.PNG Mia - blog READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585448331239-JQGUD472LA9PZD72XT19/mia4.PNG Mia - blog READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585518226945-BNR0ZGEST658GIK22DWM/desktopMIA.jpg Mia - blog https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585519225183-4K297LHPBMR98U1V098X/miapost2.PNG Mia - blog https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/bd20323b-a46a-4719-ab3e-724868831294/vg-rec.PNG Mia - blog - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585519067315-3CFS7K9QL2F358S5HOAO/miapost1.PNG Mia - blog https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585447001613-KO4DJLGXM011ZQB9FL21/mia1.PNG Mia - blog READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585519556570-FLEUKGQG2K2W3CG9KKFM/omg1.PNG Mia - 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blog READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585507170455-7EFVCNMGPQJB9WM4T9ZV/pbxpage1.PNG Fastpbx - blog SEE PAGE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585507303732-TX00387NDIC1V76XKQE4/pbxpage2.PNG Fastpbx - blog SEE PAGE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585525588468-ZN960X9WUK16XPXZ5FRN/pbxsocial2.PNG Fastpbx - blog https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585525075404-UDS2JFZBYX967A38TOE6/fasstpbx+-+site.png Fastpbx - blog https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585505001763-9KK57UUBBKFVNCDTHJ6P/fastpbx4.PNG Fastpbx - blog READ MORE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585507485914-6X1X5K26Z606378PL1PT/pbxpage3.PNG Fastpbx - blog SEE PAGE > https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585504892319-2LBTJVK0ANNPWKAZ9293/fastpbx2.PNG Fastpbx - blog READ MORE > https://www.asandino.work/about daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1585507937214-C4WVRFUGSZJDVNYGLM80/Alicia_Sandino_Customer_Service_v03.jpg About - lover of spicy foods, plants, coffee, dogs, and craft beer. https://www.asandino.work/contact daily 0.75 2025-03-13 https://www.asandino.work/rejuvenate-products daily 0.75 2025-03-13 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1586532387667-L4X1OR3DMDXV8LAC7CI8/greenguard.PNG Rejuvenate Products https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1586532573483-TPGI2DV4MI76JPEYWDAU/polish-rejuenate.PNG Rejuvenate Products https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1586532686706-AUCWG8P2ALIQH43D91B8/rejuvenate+floor.PNG Rejuvenate Products - Tackling Common Types Of Damage With A Rejuvenate Floor Cleaner https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1586532863364-O8ZIOEOG7HSJSFZRN588/rejuvenate+floor+cleaner.PNG Rejuvenate Products https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1586532976662-8I9UBA4462NHSQQ6S5TU/restoration.PNG Rejuvenate Products https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1586533062284-R6TQPGN95HEBLJ956BOA/carpet+cleaner.PNG Rejuvenate Products https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1586532230696-C63S1T1QXEUK97RTIPOG/rejuvenate-+site.png Rejuvenate Products https://www.asandino.work/signature-hw daily 0.75 2025-03-21 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/90bec6c3-acc5-4dd2-87ce-9b147cd1ef98/sh-content.png Signature Hardware - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/6ae041b2-12fc-4794-b9a2-959be24559d9/sh-pdp.png Signature Hardware https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/937a7da1-c2df-4fb6-85e6-d60729faeefa/cats-sh.PNG Signature Hardware https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1741885625242-F7BBEJ6408SKQ4FRMI5P/unsplash-image-gcHFXsdcmJE.jpg Signature Hardware https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/0cac5c30-1321-460f-8c25-e14448654da5/rec-Matthew.PNG Signature Hardware - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.asandino.work/sh-pdps daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/48f8969d-6dae-48c5-a3ec-b374618256cc/sh-links.png Signature Hardware - Product Pages - Make it stand out INTERNAL LINKS Categorization was used to display breadcrumbs and support the internal link strategy. I also helped support a collection inter-linking project by QA’ing final URLs and ensuring they were added with the proper href attribution. Links could also be found in product descriptions, so it was important to keep those links from breaking or redirecting. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/aca07667-e5ac-4448-a861-817a34ebd58f/rich+results.PNG Signature Hardware - Product Pages - Make it stand out SCHEMA MARKUP These included breadcrumbs, product (offer, price, availability, etc.), and review schema; it helped establish the relationship between products. I provided the direction for structured data when our new product sets launched to define the relationship between products bundled under these sets, and kitted products that were merchandised in a particular way. I also implemented a new variant schema soon after Google rolled out it for all variant products. This gave our child SKUs better organic visibility. Adding schema for Merchant Listings helped the brand earn a Top Quality Store badge, which also helped increase product visibility. CANONICAL TAGS One of my first big projects was implementing a canonical strategy. Hundreds of variant pages showed similar, and in some cases duplicate, content. To make sure the correct pages were indexed, I worked with product data and developers to understand each product type, how it was set up on the backend, and implement the canonical strategy based on my research. ROBOTS.TXT There were many pages we did not want to be indexed, this is where our robots.txt file came in handy. I made very few changes during my time, but all the changes were made to keep the crawl budget low. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/f7c71760-8b3f-49c5-997c-bce1418f4206/families.PNG Signature Hardware - Product Pages - Make it stand out Managing product families, using Bazaarvoice, allowed us to share reviews across variants and increase visibility, as well as average ratings. Keeping the attribution to the original review and only sharing reviews across related product families kept us in compliance with FTC standards. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/cef5e2ad-f3a6-4583-83f4-74e0124e6a81/rev-highlights.PNG Signature Hardware - Product Pages - Make it stand out Review Highlights replaced the Helpful/Unhelpful Billboard. The previous experience showed outdated reviews from one submission, whereas the Review Highlights take the whole and summarize what customers love (or didn’t love) the most about the prd https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/ed057df1-d8a0-4a0f-a853-67f2f998d2ca/sh-prodset.PNG Signature Hardware - Product Pages - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/545a4e47-249e-48af-87a1-f5a856420595/histogram.PNG Signature Hardware - Product Pages - Histograms The Histogram allows desktop viewers to hover over the star rating and see the breakdown of reviews. This is part of review engagement and gives shoppers a better idea of how past customers are rating this product on a more granular level without having to scroll down the page. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/6e28ad72-bcd7-4411-8b9b-006afd09bc81/meta-sh.PNG Signature Hardware - Product Pages META TAGS We opted for product names that were descriptive and approached meta descriptions the same way. I worked with a Salesforce point of contact to define and create dynamic meta tag rules that injected information based on attributes of interest. Vanities, for example, included features, depth, height, and SKU. These values would update based on available fields for each category. This was a tactic used to increase CTR on product pages. URLs Product names define the URLs, which in turn, provide context to search engines. In some cases when a product name change was needed, I would quickly analyze the current URL to assess if a redirect was necessary due to better search intent, high backlinks, or keyword volume. https://www.asandino.work/sh-campaigns daily 0.75 2025-03-14 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/f36160fd-dd25-4816-ad60-9076728e779c/screencapture-enews-signaturehardware-q-sbImIhHGnuzuY3nGtd45IaXTZDBdGlcxLjtdCQxOIVYx9z7QwWz9xDhwm-2025-03-14-16_00_33.png Signature Hardware - Campaign Planning - Make it stand out EMAIL SHOWCASING THE COLLECTION HIGHLIGHT https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/1daa0c69-20ef-405a-b746-02f68a30ad86/tranquil.PNG Signature Hardware - Campaign Planning - Make it stand out PRODUCT SET PAGE https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/c20cda00-1e6e-4f3a-a13a-d1fff97ccd4b/screencapture-signaturehardware-2025-03-14-15_44_52.png Signature Hardware - Campaign Planning HOME PAGE UPDATED WITH CAMPAIGN MESSAGING AND PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/d72a7b6a-c56e-4420-a1da-7f02d5bfa384/Shop+the+Trend_+Classic+Tranquility+in+the+Bath+%281%29.jpg Signature Hardware - Campaign Planning - Make it stand out PINTEREST POST FOCUSING ON THE VANITY HIGHLIGHT OF THE CAMPAIGN https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/0f0a35a4-1235-4a87-8dd4-5df9ee2b061e/screencapture-signaturehardware-faucets-2025-03-14-16_19_40.png Signature Hardware - Campaign Planning - Make it stand out CATEGORY PAGES WERE UPDATED TO HIGHLIGHT FEATURED COLLECTIONS AND PRODUCTS IN EVERY CAMPAIGN. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/a689cc24-42f5-4de6-ba03-57cc58187f5e/NAV+UPDATES.PNG Signature Hardware - Campaign Planning - Make it stand out BASED ON SEARCH DEMAND AND HISTORICAL CLICKS, I WOULD PROVIDE RECOMMENDATIONS FOR NAVIGATION UPDATES. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/9e0be192-9db7-4b4d-a96b-c63037d24f34/LAKE+AND+LUMBER.PNG Signature Hardware - Campaign Planning - Make it stand out UGC MAKES ITS WAY INTO OUR CAMPAIGNS AS MUCH AS POSSIBLE. WE TOOK A DIFFERENT ROUTE BY CREATING A SHOP-THE-ROOM PRODUCT PAGE FOR A SPACE DESIGNED WITH SIGNATURE HARDWARE PRODUCTS. https://www.asandino.work/sh-content daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/bf8cea38-2d7f-4545-b4f9-87001d96a1b0/ideas-inspo.png Signature Hardware - Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/84784f4d-29b6-43e0-a478-e38a560bb892/sh-contentupdates+%281%29.png Signature Hardware - Content Updates included Adding internal links Adding semantically related keywords Including a new section for FAQs Header updates Updating UX for desktop and mobile Adding a section for materials and textures as categories were expanded https://www.asandino.work/sh-categories daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/eeaf658f-fbe3-4974-ae1f-3dd6b34e9f66/clp-contnet.PNG Signature Hardware - Categories CONTENT BLOCKS There was an opportunity to add content to our category pages and bolster context, internal links, and keyword rankings. After planning and presenting the strategy, I worked with our developers, design, and copy teams to add content to all of our main category landing pages. The result was more opportunities for internal link placements, an increase in keywords, and a range of session increases of up to 122%. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/7ce8c78e-1f9e-4d83-8c26-2a930e5a6bad/irp-meta.PNG Signature Hardware - Categories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/fdccb61d-fa0f-433d-bf69-5c2c565454d0/pills-shi.PNG Signature Hardware - Categories - Make it stand out INTERNAL LINKS Each CLP has a section with “pills” that were used to link to deeper category pages. Heat maps showed high engagement with these sections. I used this area to give new and popular category pages a boost with crawling, indexing, and page views. With a site this size and the way product types were built, there was a risk of using the non-canonical version of a URL. Because of this, I worked to keep proper internal links on these pages to preserve link equity and stable rankings. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/05b8e677-dd13-4ebe-8fb1-2a47d79d469c/pagination.PNG Signature Hardware - Categories - Make it stand out PAGINATION Before pagination was implemented, the experience on PLPs was a Load More button that relied on JavaScript. This prevented products that did not load on the first page from being crawled. This project included mock-ups from the creative team and execution from the development team with requirements I provided to ensure proper canonical tagging and links with href attributes from the pagination navigation. TITLE UPDATES Regular tests were deployed to increase CTR from search results. I tested keyword variables, messaging pillars, and category attributes. NEW AND UPDATED CATEGORIES Over the years, there have been a few categories that became redundant or obsolete. Whether it was changing natural wood vanities to solid wood vanities; merging coat hooks, coat racks, and coat hook and racks under one main category called wall hooks; or deleting ada compliment grab bars because the content was the same as grab bars — the changes that were made to category pages were always data-driven and focused on presenting products accurately. I would also find new opportunities for categories and take the recommendations to our merchandising team who would work with the product team to evaluate the potential longevity of the recommended category. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/bea0b3db-7697-4c39-929c-5be58cb22917/sh-IRP.png Signature Hardware - Categories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/4cd7236e-7c1c-48ba-a26b-02133454efa2/collections-shi.PNG Signature Hardware - Categories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7ec0eac20a9a475d377766/a453568a-7d69-4e78-8565-3377e312525d/GSC-rf-.png Signature Hardware - Categories - Make it stand out Whatever it is, the way you tell your story online can make all the difference.